Advanced Business
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ABC Group of PVT LTD,
Mumbai
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ABC Group of PVT LTD,
Mumbai
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ABC Group of PVT LTD,
Mumbai
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Ipsum E V
ABC Group of PVT LTD,
Mumbai
Post Graduate Diploma in
Advanced Business Administration (ABA) in Ernakulam
The Ibis Group of Institutions is proud to offer the Post Graduate Diploma in Advanced Business Administration (ABA) at our Ernakulam campus, a distinguished program designed to cultivate the next generation of management leaders. This program represents academic excellence and is tailored to equip graduates with the skills and confidence needed to navigate today's dynamic global business environment. The ABA program features a comprehensive curriculum focused on industry integration and leadership development. Under the guidance of experienced management professionals, students will gain a combination of deep theoretical knowledge and practical insights, enabling them to drive organizational success.
Why Choose PGDM in ABA over a Traditional MBA?
Opting for the PGDM in Advanced Business Administration (ABA) at Ibis Academy Ernakulam offers numerous advantages over a traditional MBA program.
Seven Specialized Tracks :
Unlike conventional MBA programs that often focus on a single specialization, the PGDM in ABA covers six key areas, providing learners with a broad and practical skill set:
- Sales and New Age Marketing
- Strategic Human Capital Management
- Accounting and Financial Management
- Leadership and Strategic Management
- Operations & Supply Chain Management
- Banking and Financial Services
- Digital Marketing
Advanced Business Administration Course Syllabus
Duration : 18 Months / 1220 Hours (Approximately)
The curriculum covers the following topics:
1) Sales and New Age Marketing
- Introduction to Marketing Management
- Product and Brand Management
- Marketing Communication
- Strategic Management
- Sales and Distribution Management
- Digital Business Model and New Age Marketing
- Media Buying in Market Communication
- Consumer Behaviour
2) Operations and Supply Chain Management
- Introduction to Operation Management
- Supply Chain Management
- Operations Excellence
- Quality Management
- Operations Research
- Mergers, Acquisitions, and Restructuring
3) Leadership and Strategic Management
- Introduction to Strategic Management and Leadership
- Business Information Systems
- Entrepreneurship Development
- Sustainability Management
- Macro and Micro Economics
- Business Law
4) Accounting and Financial Management
- Fundamentals of Financial Accounting
- Financial Ratio Analysis
- Analysis of Financial Statements
- Cost Management Accounting and Budgetary Control
- Financial Management
- Taxation
5) Strategic Human Capital Management
- Organisational Behaviour and Change Management
- Competency Mapping
- Recruitment and Selection
- Compensation Management
- Labour Legislation
- Human Resource Administration (Core HR)
6) Banking and Financial Services
- Banking and Financial Services
7) Digital Marketing
- Digital Customers and Digital Marketing
- SEO Basics
- Social Media Marketing
- Neuro Science in Digital Marketing
- Digital Marketing Analytics
- Email Marketing
8) Corporate Administration and Business Etiquette
9) 2 Month Capstone Project
Key Benefits
Resume & LinkedIn Profile Review
This app is very helpful if you are looking for a job and the team.
Only 12 hours weekly classes
This app is very helpful if you are looking for a job and the team.
Live Mentorship by Industry Leader
This app is very helpful if you are looking for a job and the team.
Mock interviews by Experts
This app is very helpful if you are looking for a job and the team.
Faculty With Industry Experience
This app is very helpful if you are looking for a job and the team.
Industry -Relevant Projects
This app is very helpful if you are looking for a job and the team.
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Frequently Asked
Questions
Got questions? Check out our FAQ section for quick, clear answers to what everyone's been asking!
Is PGDM better than an MBA?
The PGDM in ABA (Advanced Business Administration) is a specialized program within the broader PGDM framework. It emphasizes integration with the business industry, leadership development, and the acquisition of skills essential for managerial roles. The ABA specialization is ideal for those seeking a career in higher business administration, focusing on management and data-driven decision-making.
What are the Qualifications required to study the PGDM in ABA?
To apply for the PGDM in Advanced Business Administration (ABA) program, candidates must hold a bachelor's degree from a recognized university. This program is designed for individuals aiming to advance into leadership or senior management roles across various industries.